Many new specialty drinks, particularly energy drinks, are delivered in 8.2-ounce cans. This move was propelled by the wildly successful Red Bull™ brand of energy drink, introduced in the U.S. market in 1997. Since then, the market has swelled with more than 30 new brands following Red Bull’s™ lead. The microbrew beer canning market is also growing rapidly; hundreds of craft beer brewers use aluminum to can thousands of different beers. Craft beer packaged in aluminum cans maintains a higher quality. The liquid is not affected by light or exposed to oxygen, which can negatively impact taste. Cans are also portable and infinitely recyclable—they can go where glass can’t. Brewers are now positioning the aluminum can as a “mini-keg” that delivers draft-quality fresh beer to the glass.